I find myself increasingly evangelizing for awareness of infrastructure and ops practices because I believe that such awareness (or lack thereof) has cascading effects for application architecture and, ultimately, company success. Understanding the relative value of platforms can keep you on a path of rapid execution. Misunderstanding or neglecting it can get you into very dire situations.
I see many teams break out their applications into services prematurely, with immense consequence in terms of cognitive overhead and loss of velocity. Typically the decision is a consequence of a perception that they have hit a performance ceiling, when in fact they are still on some relatively weakly-provisioned PaaS.
I want to do a detailed value comparison to aid others in making informed infrastructure decisions.